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Genevieve Nikolopulos is a renowned communications consultant with over 30 years’ experience within beauty, wellbeing and fashion  PR and communications.

With an excellent industry reputation, Genevieve is known for delivering results and her honest 'no-bullshit' approach. She is also an active beauty, wellness and lifestyle ambassador and positive role model for the prolific 50+ market.  

'A good PR story is infinitely more effective than

a front page ad'

Richard Branson

Genevieve Nikolopulos


Genevieve is a dynamic and sought after PR & Communications consultant with extensive experience working with  leading brands and organisations including PZ Cussons Beauty, Boots, The Sanctuary, Caudalie, Aromatherapy Associates, BAFTA and Acqua di Parma.  

She founded her own boutique Beauty PR agency, Niko PR, which she ran successfully for over 12 years before moving in-house (for one of her clients) as head of  PR for The Sanctuary brand.  From there she enjoyed five years as joint MD of Kilpatrick PR, before becoming an independent consultant in 2016.


Over the years, Genevieve has worked with most leading beauty press and influencers including top digital talent Sam and Nic Chapman (Pixiwoos), British Beauty Blogger, Fleur de Force, Ruth Crilly, and Caroline Hirons. She offers insightful strategic support to brands from start-ups to well established names and has an extensive black book of contacts not only within the media and influencer network but the wider industry in general.   



'The menopause, or perhaps just age, has given me the gift of not giving a fuck. It is incredibly liberating'

India Knight 



50+ Beauty & Style Expert & Ambassador

With over 30 years’ experience within beauty, wellness and fashion, Genevieve was one of the early adopters to share her ‘fifty-plus’ experiences with her @This_is_Fifty Instagram channel.  The aim is to inspire fun and confidence in your fifties, while also tackling some of the tougher challenges with honesty and a touch of humour where possible. Genevieve contributes to and and can occasionally be seen on QVC. 



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Tracey Woodward


I have had the pleasure of working with Genevieve for many years on projects, she is without doubt one of my go to individuals to help with problem solving and the creation of an evolved vision. No nonsense approach, relieved with kindness and tenacity make her a pleasure to work with. One of the best address books in the beauty business and lucky enough to now call her my friend. An absolute joy to work with. 


Jane Cunningham


Genevieve is a real people person - she has the ability to put everyone at their ease and create an enjoyable atmosphere. Her knowledge of the beauty industry is second to none and she is able to shape and guide brands with ease.

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Jacqui Burchell


Genevieve will always give you her heart and soul.   We first worked together when she ran her own communications agency and she truly was an extension to the team, so much so she eventually came in house to manage the department.  Genevieve always used her intimate knowledge of the brand & industry coupled with her extensive network to formulate creative campaigns with a clear ROI.   She was a central part of the brands success and some of the most memorable Sanctuary campaigns to date. 


Natalie Moss


I worked with Genevieve around the British Academy Television Awards as she led the Mark Hill team who were Official Hairdresser to the Awards at the time. She is bright, articulate and a joy to be around. She would always bring energy and enthusiasm to the partnership and give everything her all!


Claire Coleman


I love dealing with Genevieve, she's honest and  straightforward, understands my deadlines and bends over backwards to help get me what I need to put a story together, within a set timeframe.


Tel: +44 (0) 7973669161

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