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Genevieve is a dynamic and sought after PR & Communications consultant with extensive experience working with  leading brands and organisations including PZ Cussons Beauty, Boots, The Sanctuary, Caudalie, Aromatherapy Associates, BAFTA and Acqua di Parma.  

She founded her own boutique Beauty PR agency, Niko PR, which she ran successfully for over 12 years before moving in-house (for her client) as head of  PR for The Sanctuary brand.  From there she enjoyed five years as joint MD of Kilpatrick PR before becoming an independent consultant in 2016.


Over the years, Genevieve  has worked with most of the leading beauty press and influencers including top digital talent Sam and Nic Chapman (Pixiwoos), British Beauty Blogger, Fleur de Force, Ruth Crilly, and Caroline Hirons. She offers insightful strategic support to brands from start-ups to well established names and has an extensive black book of contacts not only within the media and influencer network but the wider industry in general.   

Genevieve covers the following areas of consultancy:


Genevieve can help to maximise your PR results whether agency or in-house. Providing senior expert support for your PR set-up can make the world of difference to your results and ultimately your bottom line.  She also provides expertise in the form of training, speaking or facilitating panel events and is a natural mentor. 

- How to manage your PR

- Panel facilitating & speaking 

- In-house training 

- PR 360 analysis report 


PR & Communications

Genevieve has helped build and grow brands with effective, results driven PR and  communications. An open-minded 360 approach to the ever changing social and digital media landscape is essential along with a bespoke and creative mix of traditional methods.

  • Strategy

  • PR Briefing & setting objectives

  • Agency procurement

  • Influencer seeding 

  • Setting budgets and KPIs 

  • Brand partnerships 

  • Event management 

  • Project & campaign management

PR Matchmaking & Pitching 

Where do you start when looking for PR?  Genevieve provides senior level support from creating the initial PR brief and setting budgets, shortlisting agencies, pitch meetings to guidance with the final decision making process in order to determine the 'right' PR partner for you and your brand. And in fact, whether you actually require an external agency - or are able to resource in-house:

  • PR Briefing

  • Objective setting 

  • Agency sourcing 

  • Setting targets

  • Setting budgets 

  • Selection process

  • On-going checkpoints

Read Genevieve's blog post on 'How to choose the right PR' here 

Start-up Packages

Genevieve provides bespoke packages for start-ups who need independent expertise and guidance for their communications. The 'Start-up Package' provides an objective, effective trusted pair of hands to hold through the process of getting your brand off the ground.  

The bespoke package can include some or all of the following: 

  • PR & comms strategy

  • Setting budgets and KPIs 

  • Agency procurement

  • In-house PR training 

  • Securing partnerships

  • Networking and seeding

  • Regular PR management and senior support 

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